The article is based on the results of research conducted in 2015–2017. The main conclusion is that in Russia eservices is becoming more and more successfully integrated into the traditional arch of actions used by citizens in their interaction with authorities. This is a result of the government pursuing its own goal—to achieve a target figure set by the Decree of the President of Russia, No. 601. The requirements of the decree led to the restructuring of the initial definition of an e-service, on the one hand, and a vigorous application of marketing approach to eservices promotion – on the other. However, this success is limited to an urban middle class.
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